Want Loyal Customers? Give Gamification A Try.
With the market predicted to grow to $2.8 billion* by 2016, gamification is proving to be much more than just another buzzword. In this MarketingProfs article, Darren Steele references a Bain & Co....
View Article3 Quick Reminders for Retail Email Marketers
A recent flurry of research reports and news stories about retailers’ success with email marketing campaigns is a great reminder of the importance of this “old” technology and its effectiveness at...
View ArticleQuick Primer – Why Customer Retention is Key to Growth
You have likely heard the stats: a new customer costs five times as much as keeping an existing customer, and the average cost of a lost customer is $243 globally and $289 in the US. So how much does...
View Article3 Great Customer Lifetime Value Resources
Retail marketers know that Lifetime Value is not a simple topic. In fact, it can be controversial and even touchy, but the concept and the calculation is critical to understanding your business...
View Article3 New Client Launches
The busiest time for eCommerce retailers is in full swing. Some of our retailers have geared up for the holidays by implementing rewards programs with LoyaltyPlus. We’re excited to announce THREE...
View Article5 Social Media Trends for Online Retailers in 2013
Business2Community surveyed 50 thought leaders for their 2013 social media predictions, and as planning for the New Year ramps up, we thought it would be helpful to highlight five trends retailers...
View ArticleThe Perils of Unsustainable Revenue Growth
Fortune 500 enterprises and startups alike face constant pressure to grow revenues. This stems from the fact that investors want to invest in growing companies and smart employees want to be part of...
View ArticleIs Your “Loyalty Program” a Cents-off Rebate in Disguise?
Do you know if your loyalty program is driving a measurable increase in customer lifetime value? Or is it simply giving away margin to already loyal customers? Especially if you have a “cashback”...
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